For most people soap-making is a hobby, which they pursue in their free time. But if you see yourself investing most of your time and energy into thinking new designs for your soap or making a list of all the ingredients that you will need to make a new kind of soap, you should try and take the thought further. Making soaps and selling is still an untapped avenue for making money. If you are really interested in turning your hobby into a business, this initiative will go a long way.
Here is how you can start your own soap-making business
You have to decide for yourself if this is the business you want to pursue. Is it worth quitting your job and making this business your full time obsession? If the answer to the question is yes, then there is no turning back.
Since every business comes with the possibility of not working out, even the soap business comes with the same risk. If you have the right state of mind to accept defeat and experience setbacks in the beginning then you should not think twice before pursuing this business.
Choose your Way
There are two ways of making soaps namely the cold process and the hot process. While both the processes include mixing lye with oil, cold process takes weeks to cure while the hot process cures faster.
What to Put and What Not to Put
Home-made soaps are in great demand because of their ingredients and aroma. The fact that the soap is organic attracts customers who are wary of the ones in the market. People don’t even mind paying a little extra money for home-made products.
If you are planning to launch the business on a large-scale then you need to buy all the ingredients directly from the manufacturer. If you want to take small steps in starting the business, then you can even consider contacting online suppliers.
Whichever method you choose, you will have to deal with lye and chemicals. Simpler soap making techniques involve melting the soap into moulds or using glycerine soap kits. The essentials that you will need are lye, oils, moulds, glycerine, mixers, blenders, microwave, pots and a cutter.
Create your Niche
For your product to stand out and earn profit, you need to figure out the essential selling point of your soap. Whether you specialise in baby soaps or different-shaped soaps for kids or organic soaps with pleasing aroma or guest soaps, it’s all up to you to choose and decide. Make soaps according to your target audience and constantly improve on it.
Get the Appropriate License
If you will be selling home-made soap, then you might have to keep in mind some official documents that you need to sign. Figure out if some extra rules apply to home-run businesses. Talk to the nearest government authority or a friend who is already in this profession. It is always better to be informed about the rules governing you.
Marketing and Selling
It is very important to market your product well. Let your target audience know the specialty of your soap. You can start off the marketing at social media platforms and also create your own website. Since word of mouth is the best publicity, tell your friends, family and neighbours about your new initiative.
You can also organise an exhibition and invite all your friends. When people become aware about your business, they will automatically come to you for more supplies. Keep up to date about the soap industry. Know what your target audience wants in terms of quality and design. Keep on innovating and trying new techniques to market your product.